A brief history of an interactive creative
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I was born in Buenos Aires, Argentina but raised in Recife, Brazil, where a spent 15 years of my life. At that time in Brazil I was already fascinated for Advertising and I decide early what I would be when I grow up. But there were something else that I liked too: the digital world. When I was 20 years old I moved to Spain to study and during college I was able to see those two things, digital and advertising, shaking hands. At this moment everything was clear and I decided my path as join both, working with them. I love what I do. I really enjoy to keep up and create the way between online and offline world. Make brands pass their messages in different creative ways. I don’t believe just in conventional prints or spot commercials. Nowadays it will not work if they are alone. They possibly can be cute, but isn’t enough. I believe in acts, experiences and interactivity… ads that touches lives and change them. |
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